Tender Procedure: Development of Public Awareness Campaign and Production of Promotional Materials image
January 16, 2025

Tender Procedure: Development of Public Awareness Campaign and Production of Promotional Materials

  1. BACKGROUND

Association for Democratic Prosperity – Zid from Montenegro together with CEDRA from Croatia, Deli Center from Serbia, ARNO from Macedonia, Lens from Kosovo, Green Building Council from Bosnia and Hercegovina implementing project “EICEE – Western Balkan Eco Innovation and Circular economy Ecosystem” supported by European Union through call EU Civil Society Facility and Media Programme in favor of the Western Balkans and Turkey for 2021-2023 (IPA III).

Overall objective of this project is strengthening capacities and engagement of civil society organizations in policy development leading to green and digital transition in the WB region. The primary value of the action is set with a defined impact on the capacities of the social economy actors and the perception of the industry and the public sector on the use of resources in a sustainable way and based on the concept of eco-design. This action is perceived as a model that can provide solutions to the challenges within circular economy in project countries. This is set to be achieved by the following steps towards reaching defined specific objective, which is: to contribute to the active engagement of the network of social economy actors which endorses the creation of supportive ecosystem for green and circular economy development.

Sustainable economic development is one of the challenges which the entire social system is facing, not only a challenge for one of the WB countries. It includes integral economic, social, technological and cultural development, which are harmonized with the needs of environmental protection and improvement which enables the satisfaction of needs and the improvement of the quality of life for present and future generations. A number of steps have been recognized in the country, as well as in all WB countries, at the level of strategic planning and development of action plans, but also numerous challenges have been identified that need to be addressed and remedied.

The current economic model in the region is still based on “take-make-replace.” It depletes our resources, pollutes our environment, and damages biodiversity and climate. It also makes countries dependent on resources from elsewhere, for majority of the production process. To address these problems, the EU has the aim to move to a more circular economy model based on more sustainable products. Western Balkan has to follow that route. Addressing the environmental impact of products throughout their life cycle and extending their lifetime will lead to more sustainable, circular and more resource-efficient products. More sustainable products such as electronics, furniture and textiles will contribute to the resilience of the economy. Through research work, the regional research team will develop a set of recommendations as a response to identified challenges.

The key stakeholders have been identified primarily as middle-developed NGOs and social enterprises dealing in the circular and green economy sector. There is a significant number of actors in the civil sector who have developed ideas that encourage the development of the green and circular economy. But green technology is not available to most, as well as tools for prototyping, business plan development and sustainability plan for such production. In order to detect how individual waste can be managed, whether products can be sustainable and as such become part of strategic documents, market testing is needed and a group of people who believe in such a process is needed. But also the group of people who has the knowledge to make the process sustainable. With this action we replace the missing elements, support to services to help develop the production process and the knowledge of members that can help them make the process sustainable. The focus is on the business associations, clusters, and cooperatives within Chambers of commerce and SMEs interested in matchmaking the economy with social economy and community innovation as well as public, regional and local institutions working on the achievement of sustainable development, economy, and sustainable development of communities.

The beneficiaries of this project are: research community in the Western Balkans, which received additional findings and services for applying research work in the development of innovative products and the economy in general; social economy enterprises who will further use the developed project services and outcomes; and community representatives, citizens’ association and all interested in gaining support and using green technology, knowledge and services for the development of eco innovation and 3R products.

  1. DUTIES AND RESPONSIBILITIES

Objectives of Assignment
Marketing agency for communication, visibility campaigns, design and printing of promotional materials

The Marketing agency is sought to develop and implement promotional materials and communication strategies for the Regional Awareness Centre. The marketing agency will be responsible for designing the necessary promotional and communication materials, creating and implementing communication campaign and overseeing the printing and distribution of these materials. Knowledge in sustainable development, green economy, and circular economy is desirable but not mandatory.

The marketing agency will work under the mentorship of the project team to ensure the visibility of the project, its objectives, and activities across multiple platforms. The overall aim is to create visibility and presence of the project and to develop materials that promote public engagement and awareness of the project’s key activities.

Content of the Job

Tasks of the marketing agency will include:

  • Design Promotional Materials: Design various promotional materials such as stickers, tote bags, mugs, small tool sets, small sewing kits, neon advertisement. Ensure all designs align with the project’s branding and effectively communicate its key messages.
  • Create Social Media Visuals: Develop optimized visuals for social media platforms, including posts, stories, advertisements, and cover photos for Facebook, Instagram, and LinkedIn. The visuals should engage audiences and enhance the project’s visibility.
  • Coordinate Printing Services: Manage the printing process for all designed promotional materials, collaborating with printing vendors to ensure high-quality production and timely delivery.
  • Delivery of Printed Materials: Ensure the delivery of all printed items, including notepads, stickers, tote bags, mugs, and tools, to the designated address, maintaining quality and adherence to deadlines.
  • Coordinating with the project team to align all branding efforts with the project’s overall objectives;

Methodology
The marketing agency will work in close cooperation with the project team, both in-person and online, to agree on deliverables, deadlines, and overall design direction. Regular updates and feedback sessions will be held to ensure alignment with the project goals.

Copyright and Ownership
All materials, designs, and intellectual property created during the assignment will be the property of ARNO.

Requirements:

Qualification, Competencies, and Experience

  • Proven experience in branding, visual design, and communication strategy development.
  • Strong portfolio demonstrating experience in designing promotional materials and managing visibility campaigns.
  • Familiarity with design tools
  • Knowledge of sustainable development, green economy, and circular economy is a plus.
  • High level of organizational and time management.
  • Ability to work independently and as part of a team.
  1. THE WORK CONDITION
  • Place of Work – Remote, with occasional in-person meetings or workshops as required.
  • Maximum Duration of the Assignment – 15 months.

Expected Deliverables

Expected deliverables from the marketing agency are:

  • A set of promotional materials (stickers, tote bags, cups, small tool sets, small sewing kits, neon advertisement, etc.)
  • A complete communication and visibility outputs
  • Final versions of printed and digital promotional materials.
  • Ongoing support for visual content creation throughout the project period.
  1. APPLICATION PROCEDURE

Detailed information about the Tender can be found in Part A_Documents for information.

The tenderers will submit their tenders using the:

The tender will be submitted in 1 original. Any tenders not using the prescribed form might be rejected by the contracting authority.

In addition to the offer, the tenderer is required to provide the following supporting documentation:

  • Copy of legal registration (not older than 6 months)
  • Certificate of registered activity (not older than 6 months)
  • Portfolio of designs – It must be submitted on a USB and/or in printed form in the same envelope with Technical offer (available in Part B)
  • Bank account details to which the payments shall be made;

The written forms are submitted in sealed envelopes, with the label “DO NOT OPEN” and the Reference number: IPA/2022/441-412/ARNO-02. The exact address of ARNO should be indicated in the center of the envelope: “Bulevar VMRO” 1-2/7, 1000 Skopje (Municipality Centar). The name of the bidder is entered in the upper left corner.

Submission of original documentation (envelopes) must be carried out by hand delivery to the offices of Organization for social innovation ARNO at Bulevar VMRO 1-2/7 by 29 of January 2025 at 16:00.

Any documentation received after this deadline will be automatically rejected.

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